The Woodland Group has entered into a partnership with SOS Kit Aid, handling all aspects of the charity’s international logistics operation.
Established by rugby-mad dad John Broadfoot, SOS Kit Aid recycles sports kit for the benefit of young people in the UK and overseas so they are given the opportunity to play and enjoy sport, whilst making use of kit that would otherwise become environmentally damaging waste.
Supported by the Lord’s Taverners, the International Rugby Board and World Squash Federation, kit has been donated by schools, clubs and manufacturers across the UK, with an estimated value of over £3.5million delivered to date.
Over 135,000 youngsters in 20 developing countries have so far received quality used and new kit and the programme has saved over 500 tonnes of environmentally damaging CO2 emissions.
Woodland’s recently-formed Sports Logistics division will work closely with the charity to provide efficient and cost-effective worldwide logistics services.
John Broadfoot, chief executive officer of SOS Lord’s Taverners Kit Aid Ltd, said: “We are truly thrilled to be linking up with a major, international logistics company – especially one with a proud track record of helping disadvantaged youngsters and caring for the environment.
"Woodland has already introduced some major efficiency and cost saving improvements to our logistics operations. We are sure that together we will be bringing smiles to many more thousands of disadvantaged youngsters in the UK and across the world in the coming years."
Sean Kirby, managing director of Woodland Logistics, adds: “The work that John and his team carry out is extremely rewarding and has a genuinely positive impact on under-privileged kids throughout the world.
"Our hope is that by streamlining the charity’s logistics operations, John and team will be free to raise the profile of SOS Kit Aid and gain more support for the fantastic work they are doing.”