OnlineFuels, a B2B online fuel sales platform in the UK, and Shell Deutschland Oil GmbH have entered into a joint venture in Germany, creating OLF Deutschland GmbH, launching a fuel sales platform for the commercial B2B market in Germany. OnlineFuels Deutschland intends to cooperate with other oil and energy companies in Germany.
James Stairmand, founder and CEO of OnlineFuels, explained: “Germany is the largest fuel market in Europe – an ideal place for us to expand our online offerings.”
Jörg Debus, Shell Commercial Fuels Manager Europa/Africa, said: “With an online platform we want to give our B2B customers the opportunity to order products around the clock to mitigate potential exposures. In addition, the platform aims to make the oil purchasing process as simple and efficient as possible for our clients.”
The go-live is planned for the first half of 2019. The company’s headquarters will be in Hamburg.