Logistics expert defies disruptive roadworks to deliver on time

Bespoke Distribution Aviation is still managing to fulfil its orders

A specialist time critical logistics provider in the UK is overcoming nightly battles against ongoing roadworks to record successful on-time delivery of goods from Europe into the UK.

Bespoke Distribution Aviation (BDA) which is based near to Coventry Airport is still managing to fulfil its orders and keep customers satisfied, despite ongoing disruption to its vital road network.

The roadworks, which are coming at a cost of £105m and won’t be completed until 2016, have caused major headaches to businesses and motorists alike, with some workers in the area complaining that they are extending their journey to and from work by up to two hours each day. BDA relies on its road network to meet critical delivery of spare parts and vital components for the automotive, media and agricultural sectors but is having to battle against the ongoing roadworks in order to deliver on time. The company recently arranged a private meeting with local MP Jim Cunningham to discuss the issue, during which it called for greater communication from the Highways Agency in order to minimise the risk of a knock-on effect to the global supply chain caused by late delivery of goods.

Although the company has implemented processes to help it overcome the disruption and is still successfully meeting delivery times, it stressed to Mr Cunningham the importance of the local road network to the freight companies in the area. Many of these operate during the night which is when disruption is at its peak.

BDA has eight gateway hubs for both air and road linehaul routes across Europe, including Germany, France, and Ireland. The firm flies freight into Coventry overnight in order to meet next-day delivery times. If this freight is then held up on the road network, it has a knock on effect on the wider supply chain. BDA is currently having to send numerous vans out on the road for deliveries in order to get the first vehicle onto the road earlier than normal.

European Managing Director Kevin Turner explained: “Many of the roadworks are taking place at night because there is an assumption that few people are using the road network at this time. We rely on the road network at night in order to deliver goods on time.

“We are still meeting our customers’ demands, we’re not losing any business and we’re still growing, but the night time temporary road closures – when we’re at our busiest – and constant diversions are costing us a lot of money, and this means we can’t employ more people. Some of the boxes we deliver contain time critical medical equipment and supplies that hospitals up and down the country rely on in order to treat their patients. If these aren’t delivered on time then this has a direct impact on people who are in desperate need of urgent medical care.

“The situation changes each day, and the major issue is a lack of communication between businesses and the Highways Agency and their contractors.”

Mr Cunningham felt that it wasn’t fair that businesses were being impacted in such a serious manner and stressed that the Highways Agency must do more to communicate with BDA and other businesses in the area.

He said: “Everybody understands that the roadworks have got to be completed, but we think there can be improvements in relation to flow of traffic – particularly at night time, when this company is doing business.

“With a bit of give and take we can mitigate some of the problems and it’s important that the Highways Agency have discussions with BDA and other companies in the area. We’re going to meet with them and put some of these points to them.”

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