Rainbow Dynamics has launched a new corporate website. Packed with features designed to deliver an enhanced online experience, the portal showcases the benefits that the company’s range of robotic sortation and automated materials handling systems bring to logistics warehouses, parcel handling facilities, manufacturing sites and e-commerce fulfilment centres.
To coincide with the website ‘going live’ Rainbow Dynamics also announced that, with immediate effect, it will use the .AI internet domain name across all online channels of communication.
“We feel that switching our domain name from .com to .AI will make the Rainbow Dynamics brand more recognisable and memorable within its target market,” commented Frazer Watson, Rainbow Dynamics’ Global Vice President.
He continued: “The Initials AI are regarded the world over as ‘shorthand’ for artificial intelligence. So, because artificial Intelligence and machine learning technology are at the heart of Rainbow Dynamics’ sustainable robotic handing and sortation solutions, a .AI domain name is perfect for us.”
.AI names have become a favourite among technology companies after it emerged that tech giants including Amazon, Google and Microsoft, had all registered .AI domains. Indeed, year-on-year registrations of .AI domain names leapt from 144,000 in 2022 to 354,000 in 2023 (the last year for which figures are available).
Frazer Watson added: “Our aim when developing the new website was to provide visitors with an easy way to learn about Rainbow Dynamics – who we work with, what we do and how we do it. Clearly, we want this message to be seen by as many current and prospective clients as possible and securing the .AI domain will help us to achieve this.”
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