Intensifying climate change is spurring many countries to set a net-zero vision by 2050 and companies are also introducing green and sustainability measures as their missions. By leveraging innovative technologies to drive the development of smart technologies and sustainability, the BenQ Group, a global leader of smart solutions, will showcase 7 key smart solutions centering on the concept ‘Smart+’ through collaboration across 22 group partners. At COMPUTEX Taipei 2023, the Group will present smart technologies empowering sustainable cycles to create green values for customers.
In addition, the Group has implemented the concept of sustainability for a green exhibition and designed a booth featuring content compliant with sustainability, is minimising the use of extremely large digital tools to conserve resources and is encouraging green purchasing to promote the spirit of sustainability. The entire exhibition will observe sustainable event management system specified by ISO 20121 and aims to make the BenQ Group the world’s first and only ISO 20121 certified group at COMPUTEX since the exhibition’s establishment in 1981.
From exhibition design to maintenance, full compliance with ISO 20121 sustainability event management
This Exhibition is a key event to increase product exposure, identify market trends, and expand business. However, most building materials used in exhibitions are single-use and this inevitably leads to large amounts of waste after each exhibition, according to the observations of exhibition design companies. The accumulated carbon emissions generated by foreign and domestic exhibitions over a year are inestimable.
Embodying, as well as corresponding to, the essentiality of green exhibitions and corporate responsibility, for COMPUTEX Taipei 2023, the BenQ Group is adopting a design closely compliant with ESG (environment, social and government) and is follows the 3 Rs (reduce, re-use, and recycle) of sustainability when selecting decorative materials to ensure zero waste after the event.
In addition, the minimalistic booth is designed with a natural wood color, to impart the idea of sustainable vitality. Through digitising 90% of marketing materials, sourcing 80% of decorative materials locally to minimise carbon emissions and ensuring that 70% of the booth’s gifts are manufactured in Taiwan, the Group encourages all group partners and suppliers to follow the ESG goals of this exhibition, to participate in green initiatives, and to implement sustainable values.
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International Trade Magazine
Editor, International Trade Magazine
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