Finverity Appoints Lina Brooks as Head of Customer Success

Lina Brooks

Finverity, the trade and supply chain finance digital ecosystem, announces the appointment of Lina Brooks as Head of Customer Success. The appointment comes as Finverity continues to invest in operational excellence on the back of its recently announced $5m equity fundraise and 15x revenue growth in 2022.

Brooks will drive product adoption by Finverity’s growing customer and partner base, act as the link between the product development team and customers and be responsible for the hiring and training of the customer success team, reporting to Arnold Ngunjiri, Finverity’s Chief Product Officer (CPO). Her responsibilities will also include managing customer onboarding and training programmes and working with the product team on customer requirements and initiatives.

Brooks brings 9 years of experience in trade & supply chain finance with strong execution skills as a product specialist. Brooks joins Finverity after 4 years at Finastra, where she was a Senior Product Manager, responsible for the development and strategy of Finastra’s supply chain finance offering. At Finastra, she previously held a position as a Senior Analytics Manager for trade and other product solutions in Finastra’s pre-sales group, supporting the global pre-sales management team and consultants. Prior to that, Lina held various roles in transaction banking at JP Morgan and Lloyds as well as at a consulting company within the trade and treasury space.

Lina Brooks, Head of Customer Success, Finverity, said: “As the digitalisation of the trade and supply chain finance sector continues apace, customers require a seamless and intuitive experience when it comes to linking their operational processes with Finverity’s technology platform. I am truly delighted to be working with Finverity’s formidable team as we endeavour to set the industry standard for customer experience.”

Arnold Ngunjiri, Finverity’s Chief Product Officer, said: “Trade and supply chain finance have traditionally used paper-led and cumbersome operational processes. This drastically limits the scope of reaching the clients most in need, whose demand for financing continues to surge, particularly in emerging markets, which is Finverity’s core area of activity. Excellent technical features lose much of their attraction if they are not readily and easily adoptable by customers. Lina’s appointment as Head of Customer Success reflects the huge importance Finverity places on the end-to-end user experience (UX) and we very much look forward to working with her.”

Viacheslav Oganezov, CEO & Co-Founder, said: “Caring about our customers and empowering them through great products are the guiding principles driving Finverity forward. Lina will be integrating these principles to ensure the customer experience we offer our clients is second to none. We are thrilled to be working with such a hands-on and experienced specialist in the space as we seek to set the highest standards for trade and supply chain finance.”

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Editor, International Trade Magazine
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