e-Commerce is growing fast. The UK market has doubled since 2013 and is expected to exceed £76 billion in 2019. Black Friday is seen as the market’s zenith, where retailers have the opportunity to boost sales at hitherto unseen rate. The discount day, however, puts huge stress on logistical systems, effecting speed and efficiency of delivery. For e-Commerce providers, the digital holds the key to success. On the horizon is
Exclusive comment on Black Friday operations from Sian Hopwood, SVP B2B Operations at BluJay Solutions: “The immense volume of deliveries passing through the logistics network over this period creates an extreme peak season for all supply chain stakeholders. Faced with stratospheric customer expectations, businesses could struggle with the demand for superfast delivery or even fail to deliver at all. “Supply chains can survive Black Friday; moreover, they could benefit from it.