Associated British Ports (ABP) Humber and Hull UK City of Culture 2017 (Hull 2017) have announced a major new partnership that will help spread the word about City of Culture to a home and international audience.
The announcement focussed on the unveiling of a supersized banner at the Port of Hull.
The 29mx8m banner is secured to a 49m-high storage silo, visible from ABP’s eastern Hedon Road approach to its passenger and trade ferry terminals.
This will be followed by the installation of complementary large hoardings and lamp-post banners in Northern Gateway, visible to more than one million passengers per year.
All those using the port’s popular routes between Hull and Rotterdam in the Netherlands, or Hull and Zeebrugge in Belgium, will travel past the signage en route to and from the ferry terminal on the river. It will be installed in the coming months.
Simon Bird, ABP director Humber, said: “ABP first became involved with Hull 2017 almost three years ago when it supported the city’s bid as one of the Bid Angels. Since then we’ve been working with the City of Culture team to assist them in their endeavours in helping the city achieve its full cultural potential. We’re very much looking forward to seeing what 2017 brings and we’re enormously proud to confirm our status as a major partner.”
Martin Green, CEO and director at Hull 2017, said: “We are delighted to welcome ABP on board as a major UK City of Culture partner. We look forward to working with all at ABP’s pioneering Port of Hull, a long-established gateway to Europe, to help raise the international profile of the year of world-class arts and culture that lies ahead.”
ABP has approximately 950 members of staff working across its four Humber ports of Hull, Goole, Grimsby and Immingham. In addition to the one million passengers who travel through the port each year, the Port of Hull is also a specialist trade port and the focus of the Humber region’s rapidly expanding renewable energy hub, spearheaded by the Green Port Hull development on Alexandra Dock.