Taiwan’s leading airline carrier, EVA Air, has appointed Hume Whitehead as its PR agency for the UK and Ireland markets, effective from 1st October 2012, following a competitive pitch.
Renowned for its innovation, attention to detail, excellent levels of service and high safety policies, the carrier has tasked Hume Whitehead with increasing the awareness of its superb product and increasing traffic from the UK and Ireland markets.
The Hume Whitehead account team will be headed by director Richard Hume, with day-to-day PR activity supported by Account Manager, Vikki Moody. The win boosts the agency’s impressive travel and tourism portfolio which currently features a broad range of domestic and international tourism clients including tourist boards, tour operators and hotels.
EVA Air’s Group Executive Officer for PR, Mr. K.W. Nieh, commented: “The Hume Whitehead team impressed us with their creative ideas and understanding of Asia. We are confident that they will help us increase traffic out of the important UK and Ireland markets, as well as raise the profile and awareness of our airline.”
Richard Hume, director of Hume Whitehead, added: “We are thrilled to have been chosen to help EVA Air raise awareness of its fantastic product in the UK market. I have travelled with the airline on many occasions and have long admired their product, so it has been a particularly exciting win for us.”
